Guidolin et al., 2020 - Google Patents
Has the iPhone cannibalized the iPad? An asymmetric competition modelGuidolin et al., 2020
View PDF- Document ID
- 300336609168984810
- Author
- Guidolin M
- Guseo R
- Publication year
- Publication venue
- Applied Stochastic Models in business and industry
External Links
Snippet
Product cannibalization is a well‐known phenomenon in marketing, describing the case when a new product steals sales from another product under the same brand. A special case of cannibalization may occur when the older product reacts to the competitive strength …
- 230000000694 effects 0 abstract description 14
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- G06F17/30286—Information retrieval; Database structures therefor; File system structures therefor in structured data stores
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- G—PHYSICS
- G06—COMPUTING; CALCULATING; COUNTING
- G06Q—DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
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- G06Q30/02—Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
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- G06Q10/00—Administration; Management
- G06Q10/10—Office automation, e.g. computer aided management of electronic mail or groupware; Time management, e.g. calendars, reminders, meetings or time accounting
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- G06Q50/01—Social networking
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