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Madavani et al., 2022 - Google Patents

Sports Business Journal

Madavani et al., 2022

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Document ID
2988099274956654141
Author
Madavani A
Monazzami A
Barati H
Publication year
Publication venue
Journal homepage: https://sbj. alzahra. ac. ir

External Links

Snippet

Purpose: This study aimed to investigate the role of intellectual property rights in developing brand equity in Iranian sporting goods. Methodology: With the descriptive-survey research method and structural equation approach, statistical data were collected by field method …
Continue reading at www.academia.edu (PDF) (other versions)

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