Sinha et al., 2020 - Google Patents
Designing with AI for digital marketingSinha et al., 2020
- Document ID
- 2657407570354295789
- Author
- Sinha M
- Healey J
- Sengupta T
- Publication year
- Publication venue
- Adjunct publication of the 28th ACM conference on user modeling, adaptation and personalization
External Links
Snippet
We present an interactive user interface that allows digital marketing professionals to have real time access to insights from a back-end AI that predicts potential click-through rates of composed content based on similar past campaigns. We wanted to investigate the extent to …
- 230000035533 AUC 0 abstract description 10
Classifications
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- G06Q10/00—Administration; Management
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