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Araman et al., 2010 - Google Patents

Media revenue management with audience uncertainty: Balancing upfront and spot market sales

Araman et al., 2010

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Document ID
2611728255145184079
Author
Araman V
Popescu I
Publication year
Publication venue
Manufacturing & Service Operations Management

External Links

Snippet

An important challenge faced by media broadcasting companies is how to allocate limited advertising space between upfront (forward) contracts and the spot market (referred to in advertising as the scatter market) to maximize profits and meet contractual commitments. We …
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Classifications

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    • G06Q10/00—Administration; Management
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