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Shaw et al., 1997 - Google Patents

Marketing accountability: improving business performance

Shaw et al., 1997

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Document ID
2581660444254142943
Author
Shaw R
Mazur L
Publication year

External Links

Snippet

Professor Robert Shaw is a leading authority on marketing measurements and systems. He runs his own London-based consultancy firm, Shaw Consulting, and is a visiting professor of marketing at Cranfield School of Management. The author of more than 10 books and …
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Classifications

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