Chen et al., 2025 - Google Patents
Tailoring customer segmentation strategies for luxury brands in the NFT market–The case of SUPERGUCCIChen et al., 2025
View HTML- Document ID
- 2546468886756239998
- Author
- Chen Q
- Choi B
- Lee S
- Publication year
- Publication venue
- Journal of Retailing and Consumer Services
External Links
Snippet
This study navigates the intersection of luxury fashion brands and Non-Fungible Tokens (NFTs) in the digital realm. By examining customer segments within the luxury NFT market, this study unfolds insights into changing market trends, consumer behaviors, and brand …
- 230000011218 segmentation 0 title abstract description 23
Classifications
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