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Münstermann et al., 2015 - Google Patents

Programmatic disruption for premium publishers

Münstermann et al., 2015

View PDF
Document ID
2523052735647881097
Author
Münstermann H
Würtenberger P
Publication year
Publication venue
Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time

External Links

Snippet

For publishers of journalistic websites who offer contextual advertising, the rise of programmatic advertising represents a particularly big challenge: They risk being demoted to mere suppliers of ad space, as data points for determining target groups can be …
Continue reading at ndl.ethernet.edu.et (PDF) (other versions)

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