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Marisa et al., 2019 - Google Patents

Segmentation model of customer lifetime value in small and medium enterprise (SMEs) using K-means clustering and LRFM model

Marisa et al., 2019

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Document ID
2527220372971578701
Author
Marisa F
Ahmad S
Yusof Z
Hunaini F
Aziz T
Publication year
Publication venue
International Journal of Integrated Engineering

External Links

Snippet

The CLV model is a measure of customer profit for a company that can be used to evaluate the future value of a customer. The CLV model is a measure of customer profit for a company that can be used to evaluate the future value of a customer. This study aims to obtain …
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