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McGuigan, 2023 - Google Patents

Selling the American people: Advertising, optimization, and the origins of AdTech

McGuigan, 2023

Document ID
2480957378724164882
Author
McGuigan L
Publication year

External Links

Snippet

How marketers learned to dream of optimization and speak in the idiom of management science well before the widespread use of the Internet. Algorithms, data extraction, digital marketers monetizing" eyeballs": these all seem like such recent features of our lives. And …
Continue reading at books.google.com (other versions)

Classifications

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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