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Ng, 2016 - Google Patents

Luxury brands and social media in China: new trends and development

Ng, 2016

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Document ID
2311129424868978928
Author
Ng M
Publication year
Publication venue
Luxury Fashion Retail Management

External Links

Snippet

This paper offers insights into the use of social network sites and e-commerce platforms to engage consumers against the background of increasing consumption of luxury brands by young consumers in China. The data were obtained from personal interviews with 20 …
Continue reading at library.sadjad.ac.ir (PDF) (other versions)

Classifications

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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