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Batista et al., 2012 - Google Patents

The emergence of relationship-based retailing–a perspective from the fashion sector

Batista et al., 2012

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Document ID
2306792636871464513
Author
Batista L
Ng I
Publication year
Publication venue
Oxford Retail Futures Conference-New Technologies, Business Models and Customer Experience

External Links

Snippet

Challenging the sceptical view that consumers would not buy apparel and accessories without feeling the fabric and testing for size and look, online fashion sales is growing fast. Yet, the myriad of recent business model developments in the sector depicts a disorderly …
Continue reading at ueaeprints.uea.ac.uk (PDF) (other versions)

Classifications

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