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Khanna et al., 2010 - Google Patents

Winning in emerging markets: A road map for strategy and execution

Khanna et al., 2010

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Document ID
224203288092084028
Author
Khanna T
Palepu K
Publication year

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The best way to select emerging markets to exploit is to evaluate their size or growth potential, right? Not according to Krishna Palepu and Tarun Khanna. In Winning in Emerging Markets, these leading scholars on the subject present a decidedly different …
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