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Dujak et al., 2016 - Google Patents

Efficient demand management in retailing through category management

Dujak et al., 2016

Document ID
222035539101169995
Author
Dujak D
Segetlija Z
Mesarić J
Publication year
Publication venue
Efficiency in Sustainable Supply Chain

External Links

Snippet

Demand management is complex and crucial coordinating activity in supply chain management. Its roots are at retail echelon of supply chain where it is most efficiently conducted through category management process. This chapter aims to highlight the …
Continue reading at link.springer.com (other versions)

Classifications

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    • G06Q10/00Administration; Management
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