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Micchi et al., 2020 - Google Patents

A new optimization layer for real-time bidding advertising campaigns

Micchi et al., 2020

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Document ID
2188450569212183259
Author
Micchi G
Soheily Khah S
Turner J
Publication year
Publication venue
Intelligent Data Analysis

External Links

Snippet

While it is relatively easy to start an online advertising campaign, obtaining a high Key Performance Indicator (KPI) can be challenging. A large body of work on this subject has already been performed and platforms known as DSPs are available on the market that deal …
Continue reading at arxiv.org (PDF) (other versions)

Classifications

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