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Grewal et al., 2004 - Google Patents

Loyalty in e-tailing: a conceptual framework

Grewal et al., 2004

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Document ID
2124795070039754768
Author
Grewal D
Lindsey-Mullikin J
Munger J
Publication year
Publication venue
Journal of Relationship Marketing

External Links

Snippet

Internet retailers that attempt to establish a steady customer base by offering the lowest price are not basing their expectations on firm ground. An alternative to low-price strategies is to develop and maintain a loyal customer base. In this paper, we present a framework for …
Continue reading at www.researchgate.net (PDF) (other versions)

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