Patrick et al., 2011 - Google Patents
Advertising visualsPatrick et al., 2011
View PDF- Document ID
- 2070261528069780320
- Author
- Patrick V
- Hagtvedt H
- Publication year
- Publication venue
- Art in Advertising. Encyclopedia of Creativity. San Diego
External Links
Snippet
ADVERTISING VISUALS Page 1 ADVERTISING VISUALS Vanessa M. Patrick University of
Houston Henrik Hagtvedt Boston College Page 2 CHAPTER OUTLINE I. Introduction A. What
is Advertising? B. Why Advertise? II. The Visual Element in Advertising A. Importance of Visual …
- 230000000007 visual effect 0 title description 57
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