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Hobbs Jr et al., 2024 - Google Patents

Analysis of pet‐food customer postpurchase experience using online customer reviews: Implications for product and marketing strategies

Hobbs Jr et al., 2024

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Document ID
2055750320063414415
Author
Hobbs Jr L
Shanoyan A
Wiley Z
Aldrich G
Publication year
Publication venue
Agribusiness

External Links

Snippet

Pet‐food industry growth and demand for specialized product offerings have generated new opportunities for companies to enhance their competitiveness and profitability through effective product differentiation. Recent rise in e‐commerce and technological …
Continue reading at www.researchgate.net (PDF) (other versions)

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