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Matosevic, 2015 - Google Patents

Using anchor text to improve web page title in process of search engine optimization

Matosevic, 2015

Document ID
1910429287514816054
Author
Matosevic G
Publication year
Publication venue
Central European Conference on Information and Intelligent Systems

External Links

Snippet

Search engine optimization (SEO) involves" on-page" and" off-page" techniques which Web masters use to improve ranking of Web pages in popular search engines. One of the main" on-page" ranking factors is page title which search engines display as link in their search …
Continue reading at search.proquest.com (other versions)

Classifications

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    • G06F17/30—Information retrieval; Database structures therefor; File system structures therefor
    • G06F17/30861—Retrieval from the Internet, e.g. browsers
    • G06F17/30864—Retrieval from the Internet, e.g. browsers by querying, e.g. search engines or meta-search engines, crawling techniques, push systems
    • G06F17/30867—Retrieval from the Internet, e.g. browsers by querying, e.g. search engines or meta-search engines, crawling techniques, push systems with filtering and personalisation
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