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Goel et al., 2024 - Google Patents

Impact of sensory perceptions on the urge to buy impulsively

Goel et al., 2024

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Document ID
18438440555112926953
Author
Goel P
Garg A
Sharma A
Rana N
Publication year
Publication venue
Journal of Computer Information Systems

External Links

Snippet

ABSTRACT E-commerce retailers use augmented reality (AR) based apps for product presentations. This study investigates the influence of sensory perceptions in an urge to buy impulsively (UBI). This study further examines the mediating role of emotional states in the …
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Classifications

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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