Schubert et al., 2003 - Google Patents
A Project Method for the Personalization of E-Commerce applications in SMEs.Schubert et al., 2003
View PDF- Document ID
- 18423530399903316720
- Author
- Schubert P
- Merian-Str P
- Publication year
- Publication venue
- MCPC
External Links
Snippet
This paper presents the results of a research project about personalization of E-Commerce applications run by SMEs. The project started with an empirical study about the current state of personalization in E-Commerce applications run by SMEs. The findings encouraged us to …
- 238000000034 method 0 title abstract description 57
Classifications
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