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Neuerburg et al., 2021 - Google Patents

Menu-Based Choice Models for Customization: On the Recoverability of Reservation Prices, Model Fit, and Predictive Validity

Neuerburg et al., 2021

Document ID
17739993250787319493
Author
Neuerburg C
Koschate-Fischer N
Pescher C
Publication year
Publication venue
Journal of Interactive Marketing

External Links

Snippet

An increasing number of companies engage in the customization of products to reap the benefits of increased sales and the potential to charge higher prices. Online configurators, which allow customers to assemble “customized” versions of a product, play an important …
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Classifications

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