Alonso-Dos-Santos et al., 2020 - Google Patents
Determinants of mobile banking users' loyaltyAlonso-Dos-Santos et al., 2020
- Document ID
- 1771787943117232120
- Author
- Alonso-Dos-Santos M
- Soto-Fuentes Y
- Valderrama-Palma V
- Publication year
- Publication venue
- Journal of Promotion Management
External Links
Snippet
In recent years, the banking sector has undergone major changes in the way it serves its customers. Banks have found that customer loyalty is fundamental to strengthening their strategies. The objective of this paper is to identify the variables that have the greatest …
- 238000005728 strengthening 0 abstract description 2
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