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Cingula et al., 2015 - Google Patents

Analytic Hierarchy Process in service of customized offer in banking: savings and investment

Cingula et al., 2015

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Document ID
17755492824347425028
Author
Cingula D
Bogdanovic M
Hasanovic N
Publication year
Publication venue
Management Studies

External Links

Snippet

Today's banking institutions spread their product and service line on a daily basis. This effort to increase competitiveness is also creating an overstocked supply for existing and new clients. Not every product is meant for every client and aggressive sales strategies tend to …
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Classifications

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    • G06Q40/00—Finance; Insurance; Tax strategies; Processing of corporate or income taxes
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