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Mason et al., 1996 - Google Patents

Buy now fly later: an investigation of airline frequent flyer programmes

Mason et al., 1996

Document ID
17684101373415751517
Author
Mason G
Barker N
Publication year
Publication venue
Tourism Management

External Links

Snippet

Frequent flyer programmes (FFPs) provide enormous marketing power for their airline owners. During the last decade, FFPs have become an essential part of every business traveller's package, providing a range of free travel and gifts which can be enjoyed at his/her …
Continue reading at www.sciencedirect.com (other versions)

Classifications

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q30/0226—Frequent usage incentive systems, e.g. frequent flyer miles programs or point systems
    • G06Q30/0233—Method of redeeming a frequent usage reward
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q10/00—Administration; Management
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    • G06Q10/00—Administration; Management
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    • G06Q50/00—Systems or methods specially adapted for a specific business sector, e.g. utilities or tourism
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    • G06Q10/00—Administration; Management
    • G06Q10/04—Forecasting or optimisation, e.g. linear programming, "travelling salesman problem" or "cutting stock problem"

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