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Liao et al., 2017 - Google Patents

A rough set-based association rule approach implemented on a brand trust evaluation model

Liao et al., 2017

Document ID
1758691880513631564
Author
Liao S
Chen Y
Publication year
Publication venue
Journal of ExpErimEntal & thEorEtical artificial intElligEncE

External Links

Snippet

In commerce, businesses use branding to differentiate their product and service offerings from those of their competitors. The brand incorporates a set of product or service features that are associated with that particular brand name and identifies the product/service …
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Classifications

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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