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Kaur et al., 2020 - Google Patents

Influence of technological advances and change in marketing strategies using analytics in retail industry

Kaur et al., 2020

Document ID
17576955323257844687
Author
Kaur J
Arora V
Bali S
Publication year
Publication venue
International journal of system assurance engineering and management

External Links

Snippet

A nexus of technological advances and an increasingly competitive environment of the retail industry has taken the phrase,“Customer is the King” to a new tangent altogether. It has been observed how combination of technologies along with analytical concepts of video …
Continue reading at link.springer.com (other versions)

Classifications

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