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Krämer et al., 2025 - Google Patents

Price-Benefit Perspective: Interactions and Effects—Signal Pricing and Value-Based Pricing

Krämer et al., 2025

Document ID
1742990145296500402
Author
Krämer A
Burgartz T
Muzzu C
Publication year
Publication venue
Customer Value-centered Management: Understanding and Leveraging Value-to-Value, Pricing, Big Data, and Controlling

External Links

Snippet

Improved provision of companies with relevant customer and market information enables further developments in pricing. For example, new possibilities for dynamic pricing and personalized pricing are currently being discussed, which ultimately aim to better exploit …
Continue reading at link.springer.com (other versions)

Classifications

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