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Šváb, 2011 - Google Patents

A Marketing mix analysis in the company XY

Šváb, 2011

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Document ID
17407833057424557678
Author
Šváb J
Publication year

External Links

Snippet

My thesis is focused on the analysis of marketing mix tools in company XY. This work is divided into two parts-theoretical and practical. In the theoretical part are general information about analysis of marketing environment, and then the major components of the marketing …
Continue reading at digilib.k.utb.cz (PDF) (other versions)

Classifications

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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