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Detlor et al., 2003 - Google Patents

Pre-purchase online information seeking: Search versus browse.

Detlor et al., 2003

View PDF
Document ID
17486710193392176628
Author
Detlor B
Sproule S
Gupta C
Publication year
Publication venue
J. Electron. Commer. Res.

External Links

Snippet

Recognizing the need to support both goal-directed and experiential behaviour in online shopping environments as a means of facilitating flow, this paper reports results from an exploratory study that investigates consumer preferences for Web-based product information …
Continue reading at jecr.org (PDF) (other versions)

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