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Jamjang et al., 2019 - Google Patents

Business Model Transformation in Digital Era

Jamjang et al., 2019

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Document ID
17286456431954733996
Author
Jamjang A
Kraiwanit T
Publication year
Publication venue
Asian Administration & Management Review

External Links

Snippet

The objective of this research is to study business model transformation in the digital era. The target group is a group of 557 Gen Y (Generation Y) who are not over 41 years old and Gen Z (Generation Z) who were born between 1997 and 2010. Then the data were collected …
Continue reading at so01.tci-thaijo.org (PDF) (other versions)

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