YAPRAKLI et al., 2017 - Google Patents
THE RELATIONSHIP BETWEEN TIME ORIENTATION AND CONSUMER INNOVATIVENESS: THE CASE OF TURKEY AND IRANYAPRAKLI et al., 2017
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- 17259562867567456173
- Author
- YAPRAKLI T
- ABSALAN A
- ÜNALAN M
- Publication year
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Snippet
The aim of this study is to investigate the relationship between consumers' time orientation (future, present, and past) and consumer innovativeness. Time orientation is a general orientation towards the present or the future. Consumer innovation is a personal profile …
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