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Hwang et al., 2015 - Google Patents

Personalized internet advertisement recommendation service based on keyword similarity

Hwang et al., 2015

Document ID
17126282634049035707
Author
Hwang W
Chen Y
Jiang T
Publication year
Publication venue
2015 IEEE 39th annual computer software and applications conference

External Links

Snippet

Internet advertising, or E-Marketing, is an important marketing tool in today's on-line world. This study focus on developing a framework for personalized Internet advertisement recommendation service. At first, all the advertisements are categorized by referring to the …
Continue reading at ieeexplore.ieee.org (other versions)

Classifications

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    • G06F17/30861—Retrieval from the Internet, e.g. browsers
    • G06F17/30864—Retrieval from the Internet, e.g. browsers by querying, e.g. search engines or meta-search engines, crawling techniques, push systems
    • G06F17/30867—Retrieval from the Internet, e.g. browsers by querying, e.g. search engines or meta-search engines, crawling techniques, push systems with filtering and personalisation
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q10/00—Administration; Management

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