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Petre et al., 2006 - Google Patents

Usability beyond the website: an empirically-grounded e-commerce evaluation instrument for the total customer experience

Petre et al., 2006

Document ID
1694209364650256650
Author
Petre M
Minocha S
Roberts D
Publication year
Publication venue
Behaviour & Information Technology

External Links

Snippet

A customer's experience with an e-commerce environment extends beyond the interaction with the website, including delivery of products, post-sales support, consumption of products and services, and so on. It is the total customer experience that influences the customers' …
Continue reading at www.tandfonline.com (other versions)

Classifications

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    • G06Q10/00—Administration; Management
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q10/00—Administration; Management
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    • G06Q10/00—Administration; Management
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    • G06Q50/00—Systems or methods specially adapted for a specific business sector, e.g. utilities or tourism
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q50/00—Systems or methods specially adapted for a specific business sector, e.g. utilities or tourism
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    • G06Q40/00—Finance; Insurance; Tax strategies; Processing of corporate or income taxes

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