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Heo et al., 2009 - Google Patents

Application of revenue management practices to the theme park industry

Heo et al., 2009

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Document ID
16895030839327669600
Author
Heo C
Lee S
Publication year
Publication venue
International journal of hospitality management

External Links

Snippet

Revenue management (RM) has been an essential strategy to maximize revenue for many capacity-limited service industries. Considering the common industry characteristics of traditional RM industries, the nature of the theme park industry suggests potential for …
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