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Ursu et al., 2025 - Google Patents

Online advertising as passive search

Ursu et al., 2025

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Document ID
167440698059840688
Author
Ursu R
Simonov A
An E
Publication year
Publication venue
Management Science

External Links

Snippet

Standard search models assume that consumers actively decide on the order, identity, and number of products they search. We document that online, a large fraction of searches happen in a more passive manner, with consumers merely reacting to online advertisements …
Continue reading at papers.ssrn.com (PDF) (other versions)

Classifications

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    • G06F17/30864—Retrieval from the Internet, e.g. browsers by querying, e.g. search engines or meta-search engines, crawling techniques, push systems
    • G06F17/30867—Retrieval from the Internet, e.g. browsers by querying, e.g. search engines or meta-search engines, crawling techniques, push systems with filtering and personalisation
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