Pereira et al., 2023 - Google Patents
How artificial intelligence can improve digital marketingPereira et al., 2023
View PDF- Document ID
- 16474371068297316800
- Author
- Pereira L
- Tomás D
- Dias Ã
- Costa R
- Gonçalves R
- Publication year
- Publication venue
- International journal of business information systems
External Links
Snippet
Recent technological advances have allowed the growth of digital marketing, creating the challenge of big data. AI emerges to deal with this paradigm and marketing becomes a natural beneficiary, as it takes advantage of data in its processes. This research aims to …
- 238000013473 artificial intelligence 0 title description 9
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