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Noorshella et al., 2015 - Google Patents

Examining the key factors affecting e-service quality of small online apparel businesses in Malaysia

Noorshella et al., 2015

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Document ID
5689041856606609810
Author
Noorshella C
Abdullah A
Nursalihah A
Publication year
Publication venue
Sage Open

External Links

Snippet

e-Service quality (eSQ) is increasingly recognized as an important aspect, as well as the key to determining the competitive advantage and factor in the long-term retention of firms operating online. This study, therefore, is aimed at identifying the key determinants of eSQ …
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Classifications

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    • G06Q30/00Commerce, e.g. shopping or e-commerce
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