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Masud, 2023 - Google Patents

The Impact of customer relationship management on customer retention in aspect of Daraz Bangladesh LTD

Masud, 2023

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Document ID
15713705371733634880
Author
Masud R
Publication year

External Links

Snippet

The study intended at assessing the effectiveness of Customer Relationship Management (CRM) strategies used by Daraz and their impact on customer retention in the rapidly evolving ecommerce industry of Bangladesh. By conducting a comprehensive analysis of …
Continue reading at dspace.bracu.ac.bd (PDF) (other versions)

Classifications

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