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Mas et al., 2009 - Google Patents

Designing mobile money services: Lessons from M-PESA

Mas et al., 2009

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Document ID
15508024514508540356
Author
Mas I
Morawczynski O
Publication year
Publication venue
innovations

External Links

Snippet

This paper presents ten key service design features that have facilitated the rapid adoption and active use of M-PESA in Kenya. These relate to branding and messaging, ease of use, consistency of customer experience, agent monitoring, instantaneous customer registration …
Continue reading at papers.ssrn.com (PDF) (other versions)

Classifications

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