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Müller, 2024 - Google Patents

Designing and Evaluating AI Personas for Customer and User Understanding-Exploring Use Cases and Attitudes in an Industrial, B2B Context

Müller, 2024

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Document ID
15581656797652261976
Author
Müller P
Publication year

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Recent advancements in artificial intelligence, particularly the development of large language models, have created new opportunities for customer and user understanding. One notable area of exploration is the use of AI for creating and augmenting personas. In …
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Classifications

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
    • G06Q30/02—Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
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    • G06Q10/00—Administration; Management
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    • G06Q10/00—Administration; Management
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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