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Raju et al., 1995 - Google Patents

The introduction and performance of store brands

Raju et al., 1995

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Document ID
15413555074842837923
Author
Raju J
Sethuraman R
Dhar S
Publication year
Publication venue
Management science

External Links

Snippet

We present an analytical framework for understanding what makes a product category more conducive for store brand introduction. We also investigate market characteristics that help explain differences in store brand market share across product categories. Our findings …
Continue reading at www.profrajsethuraman.net (PDF) (other versions)

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