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Huang et al., 2012 - Google Patents

Capturing the'First Moment of Truth': Understanding Unplanned Consideration and Purchase Conversion Using In-Store Video Tracking

Huang et al., 2012

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Document ID
15410162739267301794
Author
Huang Y
Hui S
Inman J
Suher J
Publication year
Publication venue
Available at SSRN 2009322

External Links

Snippet

In order to optimize their shopper marketing strategies, retailers and manufacturers are interested in understanding in-store drivers of unplanned spending. In particular, they are interested in understanding shopping behavior at the point of purchase, termed the “first …
Continue reading at papers.ssrn.com (PDF) (other versions)

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