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Kotha et al., 2001 - Google Patents

Reputation building and performance: An empirical analysis of the top-50 pure internet firms

Kotha et al., 2001

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Document ID
15479436842013649667
Author
Kotha S
Rajgopal S
Rindova V
Publication year
Publication venue
European Management Journal

External Links

Snippet

This study examines the relationship between three types of reputation building activities– marketing investments, reputation borrowing, and media exposure–and firm performance using a sample of Top-50 pure Internet firms. The study addresses a question of paramount …
Continue reading at www.academia.edu (PDF) (other versions)

Classifications

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