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Drennan et al., 2004 - Google Patents

Emerging strategies for sponsorship on the internet

Drennan et al., 2004

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Document ID
15319613507043052877
Author
Drennan J
Cornwell T
Publication year
Publication venue
Journal of Marketing Management

External Links

Snippet

Internet sponsorship is a rapidly evolving communications platform at a fledgling stage for sponsorship-linked marketing. The complex and involving nature of the phenomena offers new research opportunities and the potential for innovative marketing strategies. The …
Continue reading at eprints.qut.edu.au (PDF) (other versions)

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