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Mohammadian et al., 2012 - Google Patents

The impact of marketing mix on attracting audiences to the cinema

Mohammadian et al., 2012

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Document ID
15345833775855604326
Author
Mohammadian M
Habibi E
Publication year
Publication venue
International Business and Management

External Links

Snippet

It is common knowledge that movie production and marketing feature, is a risky business. Extending our knowledge of factors affecting movie sales and attracting people to theaters can help reduce the risk of the film industry. In this paper, we tried to identify influential …
Continue reading at core.ac.uk (PDF) (other versions)

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