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Chaston et al., 2015 - Google Patents

Internet marketing and big data exploitation

Chaston et al., 2015

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Document ID
1520781493435268106
Author
Chaston I
et al.
Publication year

External Links

Snippet

The initial impact of the Internet was to provide search engines that gave users greater access to information and radically altered purchasing behaviour in both B2B and B2C markets as a consequence of the move from terrestrial to online transactions. In the last few …
Continue reading at ndl.ethernet.edu.et (PDF) (other versions)

Classifications

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q10/00—Administration; Management
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q50/00—Systems or methods specially adapted for a specific business sector, e.g. utilities or tourism
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    • G06Q99/00—Subject matter not provided for in other groups of this subclass
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    • G06F—ELECTRICAL DIGITAL DATA PROCESSING
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