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Dzyabura et al., 2018 - Google Patents

Machine learning and marketing

Dzyabura et al., 2018

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Document ID
15287007695110063493
Author
Dzyabura D
Yoganarasimhan H
Publication year
Publication venue
Handbook of marketing analytics

External Links

Snippet

Machine learning (ML) refers to the study of methods or algorithms designed to learn the underlying patterns in the data and make predictions based on these patterns. 1 ML tools were initially developed in the computer science literature and have recently made …
Continue reading at faculty.washington.edu (PDF) (other versions)

Classifications

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING; COUNTING
    • G06K—RECOGNITION OF DATA; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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