Renko et al., 2014 - Google Patents
Perceived usefulness of innovative technology in retailing: Consumers׳ and retailers׳ point of viewRenko et al., 2014
- Document ID
- 15136378000672954822
- Author
- Renko S
- Druzijanic M
- Publication year
- Publication venue
- Journal of retailing and consumer services
External Links
Snippet
Technology has always played important role in retailing. On one hand, technology enables retailers to improve their services to customers, to improve their management operations and reduce their cost as well. On the other hand, technology brings some benefits to …
- 238000005516 engineering process 0 title abstract description 143
Classifications
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- G06Q30/00—Commerce, e.g. shopping or e-commerce
- G06Q30/02—Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
- G06Q30/0241—Advertisement
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- G06Q30/00—Commerce, e.g. shopping or e-commerce
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