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Yang et al., 2019 - Google Patents

Post-stay email marketing implications for the hotel industry: Role of email features, attitude, revisit intention and leisure involvement level

Yang et al., 2019

Document ID
15176680913334817319
Author
Yang K
Min J
Garza-Baker K
Publication year
Publication venue
Journal of Vacation Marketing

External Links

Snippet

Despite their widespread use in the hotel industry, limited research has been conducted on post-stay emails. Therefore, this study was designed to examine the effects of post-stay email features on customers' attitudes towards a brand and their revisit intention. The email …
Continue reading at journals.sagepub.com (other versions)

Classifications

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