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Chen et al., 2016 - Google Patents

An importance performance analysis of smartphone applications for hotel chains

Chen et al., 2016

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Document ID
15017940773875883135
Author
Chen M
Murphy H
Knecht S
Publication year
Publication venue
Journal of hospitality and tourism management

External Links

Snippet

The proliferation of smartphone ownership and mobile travel bookings has persuaded hoteliers to develop mobile strategies and develop applications (apps). To investigate the customer perception of these apps, a two-stage methodology was applied that identifies the …
Continue reading at thuvienso.hoasen.edu.vn (PDF) (other versions)

Classifications

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    • G06Q30/00Commerce, e.g. shopping or e-commerce
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    • G06Q30/00Commerce, e.g. shopping or e-commerce
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