Chen et al., 2016 - Google Patents
An importance performance analysis of smartphone applications for hotel chainsChen et al., 2016
View PDF- Document ID
- 15017940773875883135
- Author
- Chen M
- Murphy H
- Knecht S
- Publication year
- Publication venue
- Journal of hospitality and tourism management
External Links
Snippet
The proliferation of smartphone ownership and mobile travel bookings has persuaded hoteliers to develop mobile strategies and develop applications (apps). To investigate the customer perception of these apps, a two-stage methodology was applied that identifies the …
- 238000004458 analytical method 0 title abstract description 40
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